Wait, the monthly fee doesn't include the ad money?
Right. Only Booked Pro runs ads, so only Booked Pro has an ad budget: plan $40 to $50 a day, paid straight to Instagram and Facebook from your own ad account. We never mark it up or touch it, and the account stays yours if you leave. Starter ($697) and Booked ($997) have no ad budget at all. One small extra applies to every plan: AI usage, because your agent runs on AI. It starts from $20 a month and depends on how many conversations it handles.
Still have questions?
Start with a free marketing audit. We'll look at your salon and tell you honestly what we'd do.