Wait, the monthly fee doesn't include the ad money?

Right. Our monthly fee (for example $1,499 on Booked Solid, or $2,199 on Waitlist) is what you pay us to run things. The actual ad money goes directly to Facebook and Google. That's not us, that's the ad platform itself. The Booked plan ($697) runs no ads at all, so there's no ad budget on it. On the ad plans, plan at least $40 to $50 a day per channel for the ads themselves, on top of our fee. We never mark that up or skim from it. You can see every dollar where it went. The ad accounts are yours, in your name. If you ever leave us, the ad accounts stay with you.