Blog

    The salon marketing
    journal

    Real numbers, real fixes from the ArtVilson team. AI receptionists, local SEO, ads that actually book chairs, and the math behind growing a salon anywhere in the US.

    Salon Marketing That Fills Chairs: The ArtVilson Approach
    Strategy

    Salon Marketing That Fills Chairs: The ArtVilson Approach

    Most salon marketing sells you impressions. Ours is built to fill chairs: results not vanity metrics, an AI agent that catches every lead, and a system built around your salon.

    Jul 20, 2026Read more
    How to Pick a Beauty Marketing Agency (From Someone Who Owns a Salon)
    Strategy

    How to Pick a Beauty Marketing Agency (From Someone Who Owns a Salon)

    Most agencies have never run a salon. Here are the questions that separate the ones who get it from the ones who waste your money.

    Jun 6, 2026Read more
    Will Your Salon Show Up When Clients Ask ChatGPT for a Recommendation?
    Local SEO

    Will Your Salon Show Up When Clients Ask ChatGPT for a Recommendation?

    More people now ask AI for the best salon near them instead of scrolling Google. Here is how to be the one it names.

    Jun 4, 2026Read more
    Facebook and Instagram Ads for Salons: What Actually Fills Chairs in 2026
    Beauty Marketing

    Facebook and Instagram Ads for Salons: What Actually Fills Chairs in 2026

    Boosting a post is not advertising. Here is how beauty salons turn ad spend into booked appointments instead of likes.

    Jun 2, 2026Read more
    Why Beauty Salons Are Losing $12K a Month to Voicemail
    Beauty Marketing

    Why Beauty Salons Are Losing $12K a Month to Voicemail

    Most salon owners have no idea how much business walks past their door every month, caught in voicemail, lost in DMs, never followed up. Here is the real math.

    May 18, 2026Read more
    Google Maps Rankings for Salons: What Actually Moves the Needle in 2026
    Local SEO

    Google Maps Rankings for Salons: What Actually Moves the Needle in 2026

    Forget the SEO advice from 2018. Maps rankings in 2026 are about three signals, and most salons are only working on one of them.

    May 17, 2026Read more
    AI Receptionist vs Front Desk Hire: The Math Every Salon Owner Needs
    AI Agents

    AI Receptionist vs Front Desk Hire: The Math Every Salon Owner Needs

    We did the actual unit economics. A human receptionist looks cheaper than an AI on paper. The full math tells a different story.

    May 16, 2026Read more